ad fraud |mFilterIt

Ad fraud manipulates online ad metrics by increasing clicks or views. Fraudsters, often competitors, publishers, use automated bots to interact with ads, generating false engagement data. This practice boosts advertiser revenue and rewards publishers with higher fees based on the misrepresented metrics. Advertisers may unknowingly invest in less effective campaigns, while publishers suffer reputational damage. As the digital advertising landscape si evolving, combating ad fraud remains crucial to maintaining trust, ensuring fair competition, and preserving the integrity of online advertising ecosystems for both advertisers and publishers. For more info