A global leader in the energy sector running a large-scale programmatic advertising campaign to expand its digital reach and drive brand visibility across various platforms. However, with the shift towards programmatic in United states, they encountered significant brand safety and ad placement issues that risked their reputation and ad effectiveness. 
<h2 id="heading-the-key-challenges-for-the-brand-programmatic-ad-campaign">The key challenges for the brand Programmatic Ad Campaign</h2>
The brand was running the audio and display (banner) campaign to boost visibility &amp; audience reach on platforms like DCM &amp; DV360. The reach and engagement metrics they were experiencing were low and did not seem commensurate with their digital spending. 
Brand Unsafe Placements: Programmatic ads were appearing alongside inappropriate or irrelevant content, which could harm the brand’s reputation. This lack of alignment with brand-safe environments undermined the credibility and aimed to maintain as a trusted energy provider. 
To read more visit: <a target="_blank" href="https://www.mfilterit.com/blog/programmatic-ad-fraud/">Programmatic advertising</a> landscape in the USA

**A global leader in the energy sector** running a large-scale programmatic advertising campaign to expand its digital reach and drive brand visibility across various platforms. However, with the shift towards programmatic in United states, they encountered significant brand safety and ad placement issues that risked their reputation and ad effectiveness. 

## **The key challenges for the brand Programmatic Ad Campaign**  

The brand was running the audio and display (banner) campaign to boost visibility & audience reach on platforms like DCM & DV360. The reach and engagement metrics they were experiencing were low and did not seem commensurate with their digital spending. 

**Brand Unsafe Placements:** Programmatic ads were appearing alongside inappropriate or irrelevant content, which could harm the brand’s reputation. This lack of alignment with brand-safe environments undermined the credibility and aimed to maintain as a trusted energy provider. 

To read more visit: [Programmatic advertising](https://www.mfilterit.com/blog/programmatic-ad-fraud/) landscape in the USA

Ad Fraud Prevention across Programmatic advertising landscape in the USA

The key challenges for the brand Programmatic Ad Campaign