According to mFilterIt reports, bot traffic remains one of the biggest culprits, making up an estimated 20-25% of programmatic ad impressions. Meanwhile, the ANA report says low-quality “made-for-advertising” (MFA) sites account for roughly 10-15% of programmatic spending, delivering little value as they exist solely to serve ads on poorly engaging or irrelevant content. Even the burgeoning Connected TV (CTV) sector isn’t immune, with up to 17% of CTV programmatic impressions deemed fraudulent. <a target="_blank" href="https://www.mfilterit.com/ad-fraud-detection/">Ad fraud solution</a> with integrated brand safety is the key to optimizing programmatic ad campaigns. 
Are you aware of fraudulent or invalid traffic in your programmatic ad campaigns? The need for full-funnel protection with AI, ML-driven solutions, and real-time analysis, has never been greater. 
To read more visit: <a target="_blank" href="https://www.mfilterit.com/blog/programmatic-ad-fraud/">Ad Fraud Prevention</a> across Programmatic advertising landscape in the USA.

According to mFilterIt reports, bot traffic remains one of the biggest culprits, making up an estimated 20-25% of programmatic ad impressions. Meanwhile, the ANA report says low-quality “made-for-advertising” (MFA) sites account for roughly 10-15% of programmatic spending, delivering little value as they exist solely to serve ads on poorly engaging or irrelevant content. Even the burgeoning Connected TV (CTV) sector isn’t immune, with up to 17% of CTV programmatic impressions deemed fraudulent. [Ad fraud solution](https://www.mfilterit.com/ad-fraud-detection/) with integrated brand safety is the key to optimizing programmatic ad campaigns. 

Are you aware of fraudulent or invalid traffic in your programmatic ad campaigns? The need for full-funnel protection with AI, ML-driven solutions, and real-time analysis, has never been greater. 

To read more visit: [Ad Fraud Prevention](https://www.mfilterit.com/blog/programmatic-ad-fraud/) across Programmatic advertising landscape in the USA.

Ad Fraud Prevention across Programmatic advertising landscape in the USA