Improved Placement Strategy with Ad Fraud Prevention: The programmatic strategy was refined to ensure ads appeared in high-quality, well-spaced placements, preventing ad stuffing and ad stacking. By focusing on premium ad placements, Chevron ensured that each ad had the intended impact without the budget being wasted on oversaturated slots. 
Enhanced Brand Safety Filters: Deployed advanced AI and machine learning to analyze page content and assess ad placement quality in real-time. This significantly reduced instances of ads being displayed alongside inappropriate or brand-damaging content. 
Blacklisting all the traffic anomalies resulted in significant improvement in their traffic and ultimately resulted in improved conversion rates of 5% and increased ROI on digital spending by 14%. 
To Read More Visit: <a target="_blank" href="https://www.mfilterit.com/blog/programmatic-ad-fraud/">Ad Fraud Prevention</a> across Programmatic advertising

**Improved Placement Strategy with Ad Fraud Prevention:** The programmatic strategy was refined to ensure ads appeared in high-quality, well-spaced placements, preventing ad stuffing and ad stacking. By focusing on premium ad placements, Chevron ensured that each ad had the intended impact without the budget being wasted on oversaturated slots.  

**Enhanced Brand Safety Filters:** Deployed advanced AI and machine learning to analyze page content and assess ad placement quality in real-time. This significantly reduced instances of ads being displayed alongside inappropriate or brand-damaging content. 

Blacklisting all the traffic anomalies resulted in significant improvement in their traffic and ultimately resulted in improved conversion rates of 5% and increased ROI on digital spending by 14%.    

To Read More Visit: [Ad Fraud Prevention](https://www.mfilterit.com/blog/programmatic-ad-fraud/) across Programmatic advertising

Ad Fraud Prevention across Programmatic advertising landscape in the USA