Ad Fraud: The Digital Advertising Industry’s Biggest Battle Yet to Win

While ad platforms are getting better at detecting such fraud, fraudsters are also coming up with more innovative, hard-to-detect ways to commit fraud. These days, fraudsters employ a variety of sophisticated techniques to fool advertisers.

Even modern ad fraud bots have become sophisticated. These bots have authentic user/device IDs, that can perform complex actions, and mimic human behavior almost perfectly. Entire communities of cyber criminals, backed by handsome development budgets, are engaged in ad fraud.

mFilterIt’s ad fraud detection tool enables the detection and prevention of invalid traffic in real time. In other words, with mFilterIt, you can not only identify bot traffic coming to your ads, but you can also prevent its impact, essentially saving your precious ad budget. Our tool employs AI, ML, and data science capabilities to detect and prevent ad fraud.

Read more Ad Fraud: The Digital Advertising