Adapt or Fail: Contextual Advertising in a Post-Cookie Landscape

What Is Contextual Advertising?

Contextual advertising is a practice wherein marketers place ads that are relevant to the content of the web pages where they will be shown. Contextual Advertising targeting programmatic is not based on cookies, but on keywords or the topic of the website. This is not only going to make targeting more efficient for the marketers, but it will also improve the experience for the consumers as they will not be bombarded with irrelevant and repeat advertising across platforms during their online activities.

Contextual Advertising increasing in UAE, Singapore, Philippines, Vietnam, Thailand, Indonesia.

Contextual Advertising Is the Future

Contextual advertising is changing the way digital advertising works. In the future, no web browser will use third-party cookies (Apple and Mozilla have already done away with them), and that’s when context will become the king. The marketers will need smart AI/ML-driven contextual targeting programmatic solutions to identify the context of a web page and display the right ad to the right users. It would ensure that if you are selling a beauty product your ad is not shown beside a sports website

Note:- Contextual Advertising increasing in UAE, Singapore, Indonesia, Malaysia, Vietnam, Thailand, and many other countries.

Click here to read more about the contextual advertising in UAE and South East Asia