Adapt or Fail: Contextual Advertising in a Post-Cookie Landscape- (UAE)

What Is Contextual Advertising?

Contextual advertising is a practice wherein marketers place ads that are relevant to the content of the web pages where they will be shown. For instance, a car ad would be shown on a website related to automobiles, and you might see a toothpaste ad on an oral healthcare portal. There might also be an advertisement for pens in a news article about school exams. Contextual Advertising targeting programmatic is not based on cookies, but on keywords or the topic of the website. Contextual Advertising in UAE.

As a marketer, now is the time to act and ensure that you keep generating the desired results through contextual ad targeting.

Click here to learn more about the Contextual Advertising in a past-cookie landscape- (UAE)