Affiliate Fraud: A Menace in Banking Sector

The digital market has given birth to a plethora of affiliates who’re found across markets and industries of today. Proliferation of internet and rise of digital mediums have injected a new life in the affiliate marketing space by making it far effective than any other marketing strategy. These affiliates have a well-established visitor base which provides partnership opportunities for brands to enter new markets and explore customer base, thus giving your brand a stronger online presence.

The most important aspect of engaging in affiliate campaign is that the outcome is completely performance based. The affiliates are paid a commission only when a desired action takes place thus these affiliates are motivated enough to drive the outcome (through any means) your brand is looking for. However, an increase in ad spend by companies have made affiliate marketing an attractive playground for fraudsters who’re eating away your budgets through affiliate fraud.READ MORE