Affiliate Fraud: Detect, Defend & Protect your Brand
A leading fintech player collaborated with mFilterIt to fight affiliate fraud on a global scale. mFilterIt affiliate fraud detection tool detected and prevented up to 36% of average fraudulent activities. Continuous monitoring of affiliates resulted in 67% reduction of ad frauds in the affiliate campaigns and improved the click-to-lead ratio by 25%. These improvements not only saved the fintech company considerable marketing dollars but also ensured that lead quality improved immensely from affiliate campaigns.
Also, mFilterIt detected brand infringement by 32% of the affiliates. Monitoring and ensuring automated takedowns are what we initiated. 27% of affiliates were engaged in brand bidding and 25% were promoting with false communication and fake coupon codes.
The solutions of mFilterIt are designed to detect fraud in real-time, ensuring brands get one overall affiliate fraud monitoring system. Thus, the integrity of all campaigns is verified, and businesses can now protect their marketing budgets.
To read more visit: Affiliate Fraud: Detect, Defend & Protect your Brand