Affiliate Fraud Uncovered: Protecting Your Brand and Ad Spends

The darker side of digital advertising is growing deeper and deeper: more and more attention is drawn to issues connected with unnecessary waste in ad spend, brand safety, as well as infringement concerns.

It is estimated that 30% of affiliate marketing losses can be attributed to the phenomenon of affiliate fraud. According to this trend, the losses will amount to more than $1.4 billion in 2024, according to Statista Report. Such fraudulent activities by affiliates take the form of ad fraud and brand infringement which not only wastes marketing spend but also tarnishes the brand image.

Affiliate fraud is the type of fraudulent activity that involves an affiliate’s manipulation of the performance of an affiliate marketing program to generate commissions without actually adding value to the advertiser.

These losses also highlight the necessity of investment in technology that helps in affiliate monitoring and detecting ad fraud to spare the brands from harm and preserve the sanctity of the different models in affiliate marketing.

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