Brand Infringement Increases the Risk of Account Takeover Fraud

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1 min read

A fake marketplace is created using exact elements of the genuine one making it difficult for an average digital user to make any distinction and become suspicious. The fake marketplace has the same logo, color scheme, fonts, listing style, and even the same product details to make a user believe that it is the authentic one.

Since over 85% of users access the internet using a smartphone, the complete URL address is hidden as mobile browsers do not have space to show the complete link name. The fraudsters typo squatting the URL name so that a user is confused and there is nothing to doubt.Read more