Digital marketers are increasingly concerned about brand safety in the wake of fake news and potentially offensive content. Innovations like social media platforms and programmatic advertising that has added efficiency and scale to digital marketing have also made it more difficult to control where your brand appears. Consumers are often in charge of social media environments, rather than publishers.
Over the past few years, the use of social media has increased significantly. One in four consumers spends more than five hours a day on social media, according to a recent study. Facebook tops the popularity rankings, with 83% of respondents confirming they have an account, while YouTube is second.
Yet video-based platforms such as TikTok, which recently reached one billion users globally, have emerged stronger from the pandemic.<a target="_blank" href="https://www.mfilterit.com/blog/brand-safety-on-social-media-how-do-you-do-it/">Read more</a>

Digital marketers are increasingly concerned about brand safety in the wake of fake news and potentially offensive content. Innovations like social media platforms and programmatic advertising that has added efficiency and scale to digital marketing have also made it more difficult to control where your brand appears. Consumers are often in charge of social media environments, rather than publishers.

Over the past few years, the use of social media has increased significantly. One in four consumers spends more than five hours a day on social media, according to a recent study. Facebook tops the popularity rankings, with 83% of respondents confirming they have an account, while YouTube is second.

Yet video-based platforms such as TikTok, which recently reached one billion users globally, have emerged stronger from the pandemic.[**Read more**](https://www.mfilterit.com/blog/brand-safety-on-social-media-how-do-you-do-it/)

Brand Safety on Social Media: How Do You Do It?