Can Ad Fraud Detection Stop Your Brand’s Growth? Know the Truth.

Ad Fraud is a term that has shaken the entire digital advertising ecosystem in the past decade. Every year, fraudsters are becoming sophisticated and smart in stealing revenue from advertisers.

Whether it’s advertisers, publishers, or ad networks, no one is safe from the threats of cybercriminals. The legitimate publishers get their genuine clicks stolen by fraudsters. Whereas the ad networks have to see their performance suffer and campaigns fail. And the worst of all happens with the advertisers as they pay for both invalid users and organic downloads.Read more