Click Fraud: A Silent Budget Killer
In 2022, advertising spending that was wasted due to invalid traffic was $54.63 billion on the global level. The Statista projected that by 2027, the spending would reach $870.85 billion.
Click Spam and Fake Attribution are all instances of click Fraud, and they contribute to 74% of Click Fraud in USA.
By implementing an active ad fraud detection system that keeps an eye on clicks and impression integrity in USA. With AI-ML advanced technology,mFilterIt assists advertisers in real-time click fraud detection. The sophisticated algorithm aids in locating anomalies in the click data.
Let’s understand this with a case study of a major automobile player running a Google search campaign to attract new customers through various meta platforms.