Click Fraud: How to Protect Your Digital Ad Budget

This impacts all advertisers spending on clicks across platforms as click fraud is a multifaced threat that can take many forms, from sophisticated bots and malicious software to organized human operations like click farms. For advertisers, understanding these tactics is crucial to protect their investments and ensuring that their marketing efforts reach genuine and interested audiences.

How Does Click Fraud Work?

Click fraud happens when publishers artificially increase the number of clicks a PPC or CPC advertisement receives with bots. Invalid clicks do not bring about any desirable visit or event, such as generating leads or sales. Instead, they serve only to enrich fraudsters and drain the budgets of legitimate businesses. Malicious intent is at the heart of clicks fraud. Scammers use fraudulent clicks to show improved interaction on the ad and inflate their revenue from ads.

Click fraud in UAE and Indonesia.

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