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This impacts all advertisers spending on clicks across platforms as click fraud is a multifaced threat that can take many forms, from sophisticated...
It is clear that despite the changes in privacy laws and the decline of cookies, programmatic advertising is here to stay. However, for marketers who...
Southeast Asia is a rapidly expanding market that is expected to generate a revenue of $38 billion by 2025 from its digital services. With the numbers...
Bots make up about a third of all web traffic, and shockingly, 65% of those bots are classified as “bad bots”. These malicious bots indiscriminately...
Imagine the plight when the ad spends which were allocated to acquire new users and expand reach is now being cannibalized by nefarious affiliates....
The global programmatic advertising market size is expected to grow at a CAGR of 22.8% from 2024 to 2030. Programmatic advertising encompasses a wide...