Click Fraud Menace Damaging Ad Efficiencies in Southeast Asia

Southeast Asia is a rapidly expanding market that is expected to generate a revenue of $38 billion by 2025 from its digital services. With the numbers involved, this growth will present lucrative opportunities for businesses to reach a vast audience through digital advertising channels.

However, it also draws perpetrators’ attention seeking to use vulnerabilities in online advertising for their benefit, and click fraud is one of them which has emerged as a menace for businesses and marketers.

Click fraud can take various forms

Such as click spamming, click injection, and automated clicks using bots.

SIVT (sophisticated Invalid traffic) pay-per-click spamming is the most popular technique for simulating performance. Here random clicks are fired to capture the organic sale.

For the app users click injection is the most frequently faced fraud, a malicious publisher (app) on the phone detects that the consumer is using the ‘XYZ APP’ and injects a click in the background. This click has been injected to capture the user’s presence on the app to manipulate the attribution. This shows the complexities and evolving nature of ad fraud.

The Rise of Digital Advertising in Southeast Asia

Over the past decades, digital advertising spending has increased dramatically throughout Southeast Asia. The rise of internet penetration rates in nations like Indonesia, Thailand, Vietnam, Malaysia, and the Philippines has accelerated the use of digital services.

The Southeast Asia e-commerce market is projected to reach $762.6 billion by 2023, at a CAGR (Compound annual growth rate) of 19.8 from 2023 to 2030.

Because of this, companies are making significant investments in PPC advertising and other digital marketing techniques to connect and interact with their target market audience.

Click integrity monitoring to Reduce Click Fraud

Identifying click fraud is the first line of defense. After identifying the sources, the defense can be done through click integrity monitoring.

Mitigating the negative effects of click farms on the advertising industry is not an easy task. However, solutions like mFilterIt a leading provider in click fraud protection software, offer Valid8, an AI ML-based tool designed to combat click fraud effectively.

Click here to read more about the Click Fraud.