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Click fraud involves illicitly clicking on pay-per-click (PPC) ads to boost website earnings or deplete a business’s ad budget unfairly. In pay-per-click advertising, click fraud occurs when a human, software program, or automated script impersonates a genuine user, repeatedly clicking on paid search ads without genuine interest in making a purchase. Shield your ads from click fraud with the best [**click fraud protection software**](https://www.mfilterit.com/ad-fraud-detection/). Ensure genuine engagement and protect your ad budget. [**For more info**](https://www.mfilterit.com/)