Click Integrity — A Shield Against Click Fraud

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1 min read

Device spoofing is the act of using one device to impersonate many unique devices. Fraudsters use a device to generate fake engagement or a fake lead by clicking on an ad. In some cases, fraudsters use a fake form to collect relevant personal information from real users. They use bots to fill in fake information in a lead generation form. They are credited for this bad lead and get paid.

Then, they use different browsers and reset their device’s operating system (OS) to make it appear as a new device. The same device is then used to perform actions that lead to payouts. This process can be repeated indefinitely. Read more