Our google-approved click tracker is more than just a click counter or measurement instead it’s an extension of our capabilities. The follow-up measurement should be clicking fraud prevention differentiating genuine clicks from fraudulent ones with advanced algorithms to analyze traffic, identifying patterns associated with fraud, such as repetitive or high velocity clicks from the same source, and filters them out.

mFilterIt can help advertisers gain visibility into every stage of the conversion funnel, from initial clicks to meaningful user actions. Safeguard ad budgets from making payout for fraudulent clicks and ensures engagements are genuine.

Preventing Click Spam

Click spam is where fraudsters generate fake clicks to earn ad revenue or inflate engagement metrics and skew campaign performance metrics. It makes analyzing ad campaign performance difficult with inflated numbers.

Combat click spamming using multi-layered analysis techniques that include deterministic, heuristic, and behavioral checks. This ensures clicks are coming from legitimate IPs or devices, detects suspicious patterns, like a high volume of clicks from a single source, indicating potential fraud. Looks deeper into user behavior to ensure it aligns with expected patterns, filtering out traffic that doesn’t show genuine user intent.

Read more: Click Tracker: How Accurate Click Tracking Can Save Your Ad Campaign