Combatting Programmatic Ad Fraud: Traffic Validation with Integrated Brand Safety

Detection of Bot traffic is the major challenge in programmatic advertising. Automated blocking of ads such as invalid traffic in all branding campaigns across all programmatic platforms is critical for the success of the ad campaign.

The simplest, most surefire way to protect your interests is to use ad fraud detection tools. Such a tool uses AI and ML algorithms to continually and intelligently monitor the user activity on your ad campaigns. Since the algorithms work round the clock and without the influence of human bias, you can rest assured that your campaigns are protected the way they should be.