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It is clear that despite the changes in privacy laws and the decline of cookies, programmatic advertising is here to stay. However, for marketers who...
Programmatic Advertising is a computerized method of technology for online buying and selling of advertisements. This technique uses software and...
Optimizing Programmatic ads — Ad Traffic Validation with integrated Brand safety Detection of Bot traffic is the major challenge in programmatic...
Detection of Bot traffic is the major challenge in programmatic advertising. Automated blocking of ads such as invalid traffic in all branding...
There are only a few channels available at a brand’s disposal to communicate with its audience in the current times. Not only this, the messaging and...