Third-party cookies have been the key for marketers to track individuals online and understand their preferences. This enabled the advertisers to run personalized ads and do accurate targeting. However, things are going to drastically change in the digital ecosystem by the end of 2023.
Apple’s browser Safari and Mozilla’s Firefox have already done away with third-party cookies. Google has now announced its final decision to shut the doors for third-party cookies. Marketers are looking at alternatives to overcome this problem, and one of the prominent solutions that have emerged happens to be data clean rooms. <a target="_blank" href="https://www.mfilterit.com/blog/data-clean-rooms-the-key-to-ethical-and-efficient-advertising/">Read more</a>

Third-party cookies have been the key for marketers to track individuals online and understand their preferences. This enabled the advertisers to run personalized ads and do accurate targeting. However, things are going to drastically change in the digital ecosystem by the end of 2023.

Apple’s browser Safari and Mozilla’s Firefox have already done away with third-party cookies. Google has now announced its final decision to shut the doors for third-party cookies. Marketers are looking at alternatives to overcome this problem, and one of the prominent solutions that have emerged happens to be data clean rooms. [**Read more**](https://www.mfilterit.com/blog/data-clean-rooms-the-key-to-ethical-and-efficient-advertising/)

Data Clean Rooms: The Key to Ethical and Efficient Advertising