Digital Shelf Monitoring is the Future of E-commerce: Is your Intelligence Platform Covering Every Dark Store and Pin Code?
A global leader in the beverage industry, in optimizing their performance across platforms and geographies with the digital shelf tracker to monitor their products.
Product availability on platforms two major e-commerce platforms 57%, and 86%, respectively. However, after comprehensive real-time of monitoring stock availability, they were able to identify the gaps and by the end of November, it improved significantly across platforms, soaring to 100%, and 94%, respectively within a couple of months with mScanIt digital shelf tracking, which enhanced their presence across platforms and bolstered their brand reputation.
It mainly focused on enhancing its market presence by monitoring availability which includes.
Brand Availability Trends
Availability share versus competition
City-Wise Availability Trends – monthly, weekly, daily, and hourly
Platform-wise & geography-wise analysis
Heat map to identify new geography to target
Tracking Sellers performance
Maintaining Out-of-Stock product lists & real-time alerts
Read more: Digital Shelf Monitoring is the Future of E-commerce