The e-commerce landscape has expanded across India beyond anyone could have expected 5 years ago. New startups are challenging the big brands in the <a target="_blank" href="https://www.mfilterit.com/blog/customer-experience-cx-digital-commerce-en-route-to-optimize-the-customer-journey/">digital commerce ecosystem</a>. Big names venturing in on digital marketplaces expanding revenues and catering to the need for convenience for their buyers. The digital native brands have carved their niche with expanding customer base, targeting shoppers looking for a healthy and organic lifestyle and products driven by innovation.<a target="_blank" href="https://www.mfilterit.com/blog/shelf-monitoring-advantage-in-digital-commerce/">Read more</a>
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The e-commerce landscape has expanded across India beyond anyone could have expected 5 years ago. New startups are challenging the big brands in the [digital commerce ecosystem](https://www.mfilterit.com/blog/customer-experience-cx-digital-commerce-en-route-to-optimize-the-customer-journey/). Big names venturing in on digital marketplaces expanding revenues and catering to the need for convenience for their buyers. The digital native brands have carved their niche with expanding customer base, targeting shoppers looking for a healthy and organic lifestyle and products driven by innovation.[**Read more**](https://www.mfilterit.com/blog/shelf-monitoring-advantage-in-digital-commerce/)

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E-commerce Shelf Monitoring — A Competitive Advantage in the Digital Commerce Ecosystem