eCommerce Analytics: Strike First and Fast in the Battlefield of eCommerce

The e-commerce market is expected to grow by $234 billion by 2025, emphasizing the need to make data-driven decisions to navigate this battle swiftly.

Visibility is an important component of eCommerce business and digital shelf analytics can help with that. Monitoring a brand’s digital shelf performance such as product availability, pricing, and search rankings allows marketers to ensure that their items are easily accessible and competitive consistently across several eCommerce platforms.

Using the eCommerce analytics tool mScanIt through targeted inventory optimization, data-driven insights, and competitor benchmarking gained detailed product availability data from a variety of online sources. Determined which places their product was underperforming in.

Also, identifying the availability against the rivals and areas for improvement in with real-time insights to change online and offline inventory levels ensuring that products are available in the appropriate locations.

Read more eCommerce Analytics