Ensuring brand safety in the online ecosystem is becoming a growing concern for modern brands. A large chunk of marketers has started recognizing the threats against their brand’s safety. Misinformation, wrong messaging, <a target="_blank" href="https://www.mfilterit.com/blog/how-to-combat-bot-traffic-with-google-analytics/">bot traffic</a>, and “algorithms” are just some of the many serious threats facing brands these days.
In a survey of over 600 leaders at top brands, agencies, and media buying companies, 40% expressed that they expect threats to their <a target="_blank" href="https://www.mfilterit.com/blog/brand-safety-on-social-media-how-do-you-do-it/">brand safety</a> to grow in 2023. While that is an alarming number, the good news is that the awareness needed to push back against such threats is increasing.<a target="_blank" href="https://www.mfilterit.com/blog/brand-safety-risks/">Read more</a>

Ensuring brand safety in the online ecosystem is becoming a growing concern for modern brands. A large chunk of marketers has started recognizing the threats against their brand’s safety. Misinformation, wrong messaging, [bot traffic](https://www.mfilterit.com/blog/how-to-combat-bot-traffic-with-google-analytics/), and “algorithms” are just some of the many serious threats facing brands these days.

In a survey of over 600 leaders at top brands, agencies, and media buying companies, 40% expressed that they expect threats to their [brand safety](https://www.mfilterit.com/blog/brand-safety-on-social-media-how-do-you-do-it/) to grow in 2023. While that is an alarming number, the good news is that the awareness needed to push back against such threats is increasing.[**Read more**](https://www.mfilterit.com/blog/brand-safety-risks/)

From Vulnerability to Vigilance: Navigating Brand Safety in 2023