How Lead Validation Can Optimize Your Lead-Generation Process? – Know in Detail

Having a sound digital growth plan is perhaps the most surefire way for any modern business to succeed. Today, companies have several methods to generate leads at their disposal. They enjoy room for experimentation and finding a lead-generation tactic that suits their needs and abilities.

However, success with online lead generation heavily depends on the quality of leads. If a business manages to generate a large quantity of leads but the leads are fake or irrelevant, it can quickly lead to a different outcome.

Techniques used to commit lead generation fraud

1. Bot Fraud

Bot fraud is most prevalent in the case of cost-per-click (CPC) and cost-per-lead (CPL) lead generation campaigns. The fraudsters operate large networks of bots that they use to commit click fraud. However, the use of bots has been recorded in cases of social media fraud (generating fake engagement or followers). In other cases, bots have been used to fill fake information into lead generation forms. The ultimate objective of using bots is to generate a fake lead and attribute its credit to the fraudsters who get paid by the advertiser.

Bot fraud is one of the oldest techniques used by fraudsters and has evolved greatly over time. Modern-day bots are backed by complex algorithms that enable them to emulate human behavior and scam advertisers.

Click here to read more about the Lead Fraud.