How To Detect Mobile App Install Fraud?

However, the one aspect which hasn’t been given due consideration/analyzed is how mobile app fraud has also grown in tandem with mobile installs, especially in the Covid times. As more and more users install and engage with mobile applications, fraudsters are leveraging this wide playing field to steal ad spends and drive fraudulent conversions. A study recently pointed out that 21.3% of iOS apps and 26.9% of Android mobile app installs are fraudulent. Other statistics suggest that an overall $25.8 billion has been lost to mobile ad fraud out of which 42% accounts for app installs farms/SDK spoofing, 30% for click injection the remaining 27% to click spam.READ M0RE