How to Ensure Brand Safety on Social Media Platforms?
Protecting the brand assets on social media platforms is as important as taking care of the offline assets. Brand safety is avoiding media placements that would negatively impact the brand’s reputation. Brands can suffer serious consequences like negative publicity and trolls if brand safety isn’t ensured.
So, a compromised brand safety hampers the organization’s social media goals. Placement of the ads next to relevant content and context is equally vital. For example, a hamburger ad next to a fitness hashtag/news/trend would certainly turn away eyes instead of engaging with it because of “irrelevancy.”Read more