Protecting the brand assets on social media platforms is as important as taking care of the offline assets. <a target="_blank" href="https://www.mfilterit.com/brand-safety-tools/">Brand safety</a> is avoiding media placements that would negatively impact the brand’s reputation. Brands can suffer serious consequences like negative publicity and trolls if brand safety isn’t ensured.
Usually, the parent’s phone is accessed by children resulting in their exposure to all kinds of content on social media apps. In 2018, a CNN news article stated that 50% of parents of children between the 10-12 age group and 32% of parents with 7-9-year-old children stated that their kids began using social media in the first six months. Moreover, 17% of parents stated that they didn’t have parental control over social media apps. <a target="_blank" href="https://www.mfilterit.com/blog/how-to-ensure-brand-safety-on-social-media-platforms/">Read more</a>

Protecting the brand assets on social media platforms is as important as taking care of the offline assets. [**Brand safety**](https://www.mfilterit.com/brand-safety-tools/) is avoiding media placements that would negatively impact the brand’s reputation. Brands can suffer serious consequences like negative publicity and trolls if brand safety isn’t ensured.

Usually, the parent’s phone is accessed by children resulting in their exposure to all kinds of content on social media apps. In 2018, a CNN news article stated that 50% of parents of children between the 10-12 age group and 32% of parents with 7-9-year-old children stated that their kids began using social media in the first six months. Moreover, 17% of parents stated that they didn’t have parental control over social media apps. [**Read more**](https://www.mfilterit.com/blog/how-to-ensure-brand-safety-on-social-media-platforms/)

How to Ensure Brand Safety on Social Media Platforms?