How Video Advertising Will Erode Brand Safety?

While in Performance Marketing, most of the focus of advertisers is on the types of ad fraud like BOTs, fake traffic, and behavior. However, there is also a need to introspect how it is tarnishing the reputation of a brand. mFilterIt has been advocating for some time about the interlinkages of Ad-Fraud and Brand Safety. Today, let’s exhibit an insight that helps to understand how grave the issue is.

A Brand Safety audit was carried out for a leading platform in the entertainment domain. The top 500 YouTube channels were analyzed where the ads regarding the entertainment app were served. The results were astonishing keeping in mind that the advertiser is among the few leading players in the industry using all cutting-edge technology to stay ahead of the curve.

Click here to read more about how video advertising will erode brand safety.