Impression Fraud: Protecting Your Digital Ad Investments

Impression fraud is ad fraud that includes generating false impressions for online advertisements inflating metrics and deceiving advertisers since, after all, it builds a false impression. Most of the time it's done through bot traffic or tampered ad placement since brands waste their budget in non-human traffic. Most marketers make decisions based on data; hence the very foundation of trust and accuracy in campaign performance is diminished. Businesses should enact advanced tracking tools, and a company should only allow reputed ad networks to work on their behalf. One needs to be well aware and alert to protect investments and ensure authentic engagement. Awareness and proactive measures remain the best instruments for cutting down impression fraud in today's digital world.