Is Cyber Security Now Synonymous to Brand Safety?

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1 min read

A recent incident of cybercriminals sending out fake copyright complaint notifications to verified Facebook users has pointed out an extremely neglected, ignored, and underrated aspect of the digital ecosystem- Can a cybersecurity issue become a brand safety issue and vice-versa?

In the quoted incident, these criminals are targeting verified accounts of Facebook users (politicians, celebrities, and government officials) and sending notifications in the name of the Facebook security team. The notification states that the (targeted) user’s page is non-compliant with the terms & conditions of Facebook as other users have reported the page. In order to comply with the Facebook terms and services, the owner has to re-verify their account. Read more