Know the Difference Series: Click Spamming and Click Injection Explained

Digital ad fraud is growing at breakneck speed. This year, marketers are expected to lose over $100 billion to ad fraud collectively. The situation is scary, and the future seems bleak. However, many marketers and brands still successfully turn a blind eye to ad fraud, and they do it because of a lack of awareness. Awareness of the different types of ad fraud can help you be more vigilant and cautious towards the rising threats and help you save your ad budgets from getting wasted. With this blog, we hope to help you bring this awareness.

As part of the “Know the Difference series”, first, we will discuss two of the most common types of mobile ad fraud prevalent in the industry. These are click spamming and click injection. While both terms may seem similar, they follow different procedures to carry out ad fraud and steal your marketing budget.Read more