<p>It is clear that despite the changes in privacy laws and the decline of cookies, <a target="_blank" href="https://www.mfilterit.com/blog/impact-of-fraud-in-programmatic-advertising/">programmatic advertising</a> is here to stay. However, for marketers who want to keep reaping the benefits of this amazing advertising technology, it has become imperative to keep up with the current trends.</p>
<h2 id="heading-in-house-programmatic-run">In-House Programmatic Run</h2>
<p>Many ad agencies and brands are expected to stop outsourcing their programmatic ad management and pull those operations in-house. The trend has been prevalent for the last few years, with more companies focused on squeezing out the maximum possible ROI from ad investments (more on this later).</p>
<h2 id="heading-newer-ad-formats-audio-and-video-ads">Newer Ad Formats – Audio and Video Ads</h2>
<p>Programmatic advertising has already evolved from simple display ads to video display ads.</p>
<p>This year, advertisers are expected to spend nearly $74.88 billion on programmatic <a target="_blank" href="https://www.mfilterit.com/blog/how-video-advertising-could-erode-brand-safety/">video advertising</a>, accounting for over 18% of the total programmatic advertising spend in the US. Videos are better at capturing attention and allow for more creative freedom.</p>
<p>Click here to read more about <a target="_blank" href="https://www.mfilterit.com/blog/programmatic-advertising-trends/">programmatic advertising trends in UAE.</a></p>


It is clear that despite the changes in privacy laws and the decline of cookies, [programmatic advertising](https://www.mfilterit.com/blog/impact-of-fraud-in-programmatic-advertising/) is here to stay. However, for marketers who want to keep reaping the benefits of this amazing advertising technology, it has become imperative to keep up with the current trends.

## In-House Programmatic Run

Many ad agencies and brands are expected to stop outsourcing their programmatic ad management and pull those operations in-house. The trend has been prevalent for the last few years, with more companies focused on squeezing out the maximum possible ROI from ad investments (more on this later).

## Newer Ad Formats – Audio and Video Ads

Programmatic advertising has already evolved from simple display ads to video display ads.

This year, advertisers are expected to spend nearly $74.88 billion on programmatic [video advertising](https://www.mfilterit.com/blog/how-video-advertising-could-erode-brand-safety/), accounting for over 18% of the total programmatic advertising spend in the US. Videos are better at capturing attention and allow for more creative freedom.

Click here to read more about [programmatic advertising trends in UAE.](https://www.mfilterit.com/blog/programmatic-advertising-trends/)

Programmatic Advertising Trends Shaping the Digital Industry

In-House Programmatic Run

Newer Ad Formats – Audio and Video Ads