<p>It is clear that despite the changes in privacy laws and the decline of cookies, <a target="_blank" href="https://www.mfilterit.com/blog/impact-of-fraud-in-programmatic-advertising/">programmatic advertising</a> is here to stay. However, for marketers who want to keep reaping the benefits of this amazing advertising technology, it has become imperative to keep up with the current trends.</p>
<h2 id="heading-top-7-programmatic-advertising-trends">Top 7 Programmatic Advertising Trends</h2>
<h2 id="heading-1-in-house-programmatic-run">1. In-House Programmatic Run</h2>
<p>Many ad agencies and brands are expected to stop outsourcing their programmatic ad management and pull those operations in-house. The trend has been prevalent for the last few years, with more companies focused on squeezing out the maximum possible ROI from ad investments (more on this later).</p>
<p>Click here to read more about the <a target="_blank" href="https://www.mfilterit.com/blog/programmatic-advertising-trends/">Programmatic Fraud</a>.</p>


It is clear that despite the changes in privacy laws and the decline of cookies, [programmatic advertising](https://www.mfilterit.com/blog/impact-of-fraud-in-programmatic-advertising/) is here to stay. However, for marketers who want to keep reaping the benefits of this amazing advertising technology, it has become imperative to keep up with the current trends.

## Top 7 Programmatic Advertising Trends

## 1\. In-House Programmatic Run

Many ad agencies and brands are expected to stop outsourcing their programmatic ad management and pull those operations in-house. The trend has been prevalent for the last few years, with more companies focused on squeezing out the maximum possible ROI from ad investments (more on this later).

Click here to read more about the [Programmatic Fraud](https://www.mfilterit.com/blog/programmatic-advertising-trends/).

Programmatic Advertising Trends Shaping the Digital Industry

Top 7 Programmatic Advertising Trends

1. In-House Programmatic Run