According to an advertising standards study, about 35% of Indian brand companies faced reputational damage due to misleading advertisements. Digital <a target="_blank" href="https://www.mfilterit.com/blog/trademark-infringement-protect-your-brand-across-digital-sphere/">brand infringement</a>, such as fake websites and social media handles, led to a loss of up to 25% in the market share of various well-known brands. 
The irrelevant ad placements and fake websites may quickly harm the reputation of the brand. The damage extends beyond consumer perception. It can lead to diminished sales, loss of customer trust and cost brands long-term financial loss. 
The key elements of the solution included robust region-specific Content Categories content context analysis, <a target="_blank" href="https://www.mfilterit.com/blog/what-is-sentiment-analysis/">sentiment analysis</a>, video frame recognition, and GARM compliance. 
It is done through not only keyword searches and meta tags in the description and title but also AI &amp; ML-driven context analysis and sentiment analysis to ascertain relevancy. Furthermore, the frame recognition strategy involves analyzing individual frames of video content where the ads are placed rather than relying on the metadata only. 
Visit to know more: <a target="_blank" href="https://www.mfilterit.com/blog/protect-brand-reputation-with-brand-infringement/">Brand Protection</a>

According to an advertising standards study, about 35% of Indian brand companies faced reputational damage due to misleading advertisements. Digital [brand infringement](https://www.mfilterit.com/blog/trademark-infringement-protect-your-brand-across-digital-sphere/), such as fake websites and social media handles, led to a loss of up to 25% in the market share of various well-known brands.   

The irrelevant ad placements and fake websites may quickly harm the reputation of the brand. The damage extends beyond consumer perception. It can lead to diminished sales, loss of customer trust and cost brands long-term financial loss. 

The **key elements** of the solution included **robust region-specific Content Categories content context analysis,** [**sentiment analysis**](https://www.mfilterit.com/blog/what-is-sentiment-analysis/)**, video frame recognition, and GARM compliance.**      

It is done through **not only keyword searches and meta tags in the** description and title **but also AI & ML-driven** context analysis and sentiment analysis to ascertain **relevancy.** Furthermore, the **frame recognition strategy** involves analyzing individual frames of video content where the ads are placed rather than relying on the metadata only. 

Visit to know more: [Brand Protection](https://www.mfilterit.com/blog/protect-brand-reputation-with-brand-infringement/)

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