Brand bidding fraud costs approx. $1.3 billion each year as competitors bid on branded keywords. Over 60% of brand terms are targeted by competitors, inflating cost-per-click (CPC) by up to 30% and reducing conversion rates by 5-10%. This not only drives up advertising costs but also dilutes brand recognition, as 50% of users may click on a competitor’s ad when searching for a brand name. This leads to confusion and lost customers. 
Businesses must actively monitor and optimize their paid search campaigns while implementing robust <a target="_blank" href="https://www.mfilterit.com/brand-safety-tools/">brand safety solutions</a> to mitigate these risks. 
To read more visit: <a target="_blank" href="https://www.mfilterit.com/blog/protection-from-brand-bidding-with-ai-and-automations/">Protection from Brand Bidding</a>

Brand bidding fraud costs approx. $1.3 billion each year as competitors bid on branded keywords. Over 60% of brand terms are targeted by competitors, inflating cost-per-click (CPC) by up to 30% and reducing conversion rates by 5-10%. This not only drives up advertising costs but also dilutes brand recognition, as 50% of users may click on a competitor’s ad when searching for a brand name. This leads to confusion and lost customers.  

Businesses must actively monitor and optimize their paid search campaigns while implementing robust [brand safety solutions](https://www.mfilterit.com/brand-safety-tools/) to mitigate these risks. 

To read more visit: [Protection from Brand Bidding](https://www.mfilterit.com/blog/protection-from-brand-bidding-with-ai-and-automations/)

Protection from Brand Bidding with AI and Automations for Brands and Ad Networks