Putting E-commerce to Work for Power Users

E-commerce intelligence is helping online businesses by offering real-time customer behavior, competitor strategies, and market trends to the firms. Digital Shelf Analytics is an important means to optimize product listings which helps the product to stand out in the online competition, while Pricing Analysis helps the business to follow the competitors and market prices in real-time, thus enabling them to adjust prices to maximize profit.

Another important tool of e-commerce intelligence is Sentiment Analysis. It involves capturing customer feedback through reviews and social media. This helps a business to understand the consumer's feelings towards their products or services. And companies can use these insights to improve their offerings and improve the overall user experience.