Quick Commerce: Are You Aware of Your Product Availability?
A global leader in the beverage industry, in optimizing their performance across platforms and geographies with the Digital Shelf tracker to monitor their products across Africa, the Middle East, and South Asia (AMESA). It mainly focused on enhancing its market presence by monitoring availability which includes
Brand Availability Trends
Availability share versus competition
City Wise Availability Trends monthly, weekly, daily, and hourly
Platform wise & geography wise analysis
Heat map to identify new geography to target
Tracking Bottlers’ (Sellers) performance
Maintaining Out-of-Stock product lists & real-time alerts
In October 2023 in the KSA region, product availability on platforms like Quick Market, Carrefour, and Nana stood at 28%, 57%, and 86%, respectively. However, after comprehensive real-time of monitoring stock availability, they were able to identify the gaps and by the end of November, it improved significantly across platforms, soaring to 51%, 100%, and 94% for Quick Market, Carrefour, and Nana, respectively which enhanced their presence across platforms and bolstered their brand reputation.
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