Real Case: How did active brand bidding monitoring improve CPC for this brand?

When you’re running a branded search campaign, you expect to see a high return on investment. After all, these are the keywords that directly relate to your brand name, so the traffic is highly relevant. But in many cases, what you don’t expect is for ad networks and fraudulent affiliates to target your branded keywords, pushing up the cost of each click and impacting the efficiency of your campaigns.

This was the case for a leading skincare brand that faced inflated CPCs due to their partnered ad networks bidding on their branded keywords. As ad networks began competing for these highly intended branded keywords, the price of their own brand keywords became highly competitive, resulting in a 25-30% increase in CPCs, especially during high-demand periods like sales events. This not only eroded the brand’s profitability but also made it more difficult to scale their search efforts.

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