The United States is the largest <a target="_blank" href="https://www.mfilterit.com/blog/contextual-advertising-post-cookie-landscape/">contextual advertising</a> market worldwide. According to Statista, in 2023, contextual advertising spending was estimated at $227.38 billion on the global level.
Contextual Brand Safety refers to strategies and technologies used to ensure that advertisements appear in appropriate and relevant content environments, thereby protecting the <a target="_blank" href="https://www.mfilterit.com/blog/impact-of-brand-infringement/">brand reputation</a>.
By using PACE <a target="_blank" href="https://www.mfilterit.com/brand-relevancy/">Brand Relevancy</a>, you can identify the text, logo, element, and keyword using AI-ML tech and keyword search &amp; analysis capabilities to fetch URLs of contextually relevant videos for ad placement.
Click here to read more about the <a target="_blank" href="https://www.mfilterit.com/blog/contextual-advertising-in-usa/">contextual advertising</a>.

The United States is the largest [contextual advertising](https://www.mfilterit.com/blog/contextual-advertising-post-cookie-landscape/) market worldwide. According to Statista, in 2023, contextual advertising spending was estimated at $227.38 billion on the global level.

Contextual Brand Safety refers to strategies and technologies used to ensure that advertisements appear in appropriate and relevant content environments, thereby protecting the [brand reputation](https://www.mfilterit.com/blog/impact-of-brand-infringement/).

By using PACE [Brand Relevancy](https://www.mfilterit.com/brand-relevancy/), you can identify the text, logo, element, and keyword using AI-ML tech and keyword search & analysis capabilities to fetch URLs of contextually relevant videos for ad placement.

Click here to read more about the [contextual advertising](https://www.mfilterit.com/blog/contextual-advertising-in-usa/).

Role of Contextual Advertising in the USA ad landscape