Safeguard Your ads in the Digital Landscape: Protect Impression Integrity

Is a genuine audience viewing your ad? Heavy payout on invalid impressions costs brands massive wastage of ad spending in United States. The validation of impressions can help a brand not just reduce ad spend. Most advertisers presume that fraud does not happen at the impression level but it’s a grey zone where fraudulent activities take place unnoticed.

It’s a deceptive practice in the digital advertising ecosystem where advertisers are charged for ad impressions that are not viewed by real human users or are otherwise misrepresented. Apart from wastage of ad spend they can negatively impact the effectiveness of ad campaigns and return on investment (ROI).

Valid8 provides full-funnel protection of your campaigns in USA from Invalid Traffic on the web and app to gain ROAS throughout the customer acquisition journey. It includes Branding Campaigns i.e. Programmatic Campaigns covering Frequency Cap Violations and exclusion lists for Made Ads (MFA) Sites with integrated Brand Safety. Optimize performance campaigns by identifying frauds in CPC, CPV, and CPL web campaigns and search keyword fraud. It also provides Visit-Lead Validation with visit analysis based on Visit Intent with Invalid Traffic Validation to ensure validated leads are integrated into CRM.

To read more visit: ad fraud detection tool