Is a genuine audience viewing your ad? Heavy payout on invalid impressions costs brands massive wastage of ad spending. The validation of impressions can help a brand not just reduce ad spend. Most advertisers presume that fraud does not happen at the impression level but it’s a grey zone where fraudulent activities take place unnoticed.
It’s a deceptive practice in the digital advertising ecosystem where advertisers are charged for ad impressions that are not viewed by real human users or are otherwise misrepresented. Apart from wastage of ad spend they can negatively impact the effectiveness of ad campaigns and return on investment (ROI).<a target="_blank" href="https://www.mfilterit.com/blog/protecting-ad-impression-integrity/">Read more</a>

*Is a genuine audience viewing your ad?* Heavy payout on invalid impressions costs brands massive wastage of ad spending. The validation of impressions can help a brand not just reduce ad spend. Most advertisers presume that fraud does not happen at the impression level but it’s a grey zone where fraudulent activities take place unnoticed.

It’s a deceptive practice in the digital advertising ecosystem where advertisers are charged for ad impressions that are not viewed by real human users or are otherwise misrepresented. Apart from wastage of ad spend they can negatively impact the effectiveness of ad campaigns and return on investment (ROI).[**Read more**](https://www.mfilterit.com/blog/protecting-ad-impression-integrity/)

Safeguard Your ads in the Digital Landscape: Protect Impression Integrity