#viewableimpressions
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Is a genuine audience viewing your ad? Heavy payout on invalid impressions costs brands massive wastage of ad spending. The validation of impressions...
The digital landscape is evolving rapidly and advertisers have the opportunity to tap the best out of it. It provides a wide scope to reach a vast set...
A viewable impression refers to the ad impressions made by human beings. It is set by the International Advertising Bureau. IAB states that a viewable...