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Articles tagged with #affiliate-fraud-detection
When Affiliate Compliance Slips, Your Brand Pays the Price Imagine a fast-growing e-commerce brand launching a seasonal campaign and partnering with multiple affiliates to boost sales and drive conversions. Within days, traffic spiked, a good sign, ...
The holiday season is the biggest time for the year when campaigns scale fast, budgets expand, and every click counts. Brands prepare months in advance to capture the surge in consumer intent, aiming to convert festive enthusiasm into measurable ROI....
The darker side of digital advertising is growing deeper and deeper: more and more attention is drawn to issues connected with unnecessary waste in ad spend, brand safety, as well as infringement concerns. It is estimated that 30% of affiliate market...
A leading fintech player collaborated with mFilterIt to fight affiliate fraud on a global scale. mFilterIt affiliate fraud detection tool detected and prevented up to 36% of average fraudulent activities. Continuous monitoring of affiliates resulted ...
The darker side of digital advertising is growing deeper and deeper: more and more attention is drawn to issues connected with unnecessary waste in ad spend, brand safety, as well as infringement concerns. It is estimated that 30% of affiliate mark...
Considering how valuable affiliate marketing is for all involved parties, it is no surprise that the space is now infested with scammers and fraudsters. Affiliate marketing fraud is one of the most prevalent forms of ad fraud. Some experts estimate t...