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Programmatic advertising offers tremendous benefits, such as an alternative for cookie targeting, policy change & trend alignment, higher ROI,...
Reviews and Ratings often shed light on a brand’s strengths and weaknesses. Positive reviews often highlight the aspects that customers appreciate the...
Ad fraud takes many forms, and device spoofing is one of the most common ones. Spoofing allows fraudsters to hide behind a veil and carry out...
India has witnessed an exponential rise in smartphone usage, internet penetration, which has furthered the growth of the Indian Digital Advertising...
Reach and Frequency are the two key metrics on which the success of a brand campaign hinges. It’s like instead of conveying your message to 50 people...
We’ve come a long way from the onset of the Internet in the nation. From desktops to laptops, from telephones to smartphones, from LANs to mobile...