India has witnessed an exponential rise in smartphone usage, internet penetration, which has furthered the growth of the Indian <a target="_blank" href="https://www.mfilterit.com/blog/how-is-the-digital-advertising-world-going-to-look-after-the-collapse-of-third-party-cookies/">Digital Advertising</a> ecosystem. Studies estimate that there were 624 million Internet users in India by January 2021 and the number of mobile connections was equivalent to 79% of the total population (1.39 billion is the current population).
The growth in internet adoption, smartphone usage, and the ongoing Covid19 pandemic has impelled businesses to leverage <a target="_blank" href="https://www.mfilterit.com/blog/are-you-using-your-digital-marketing-budgets-for-paying-your-offline-orders-2/">digital marketing</a> to reach their customers directly on their mobile devices.<a target="_blank" href="https://www.mfilterit.com/blog/types-of-mobile-advertising-fraud-across-industries/">Read more</a>

India has witnessed an exponential rise in smartphone usage, internet penetration, which has furthered the growth of the Indian [Digital Advertising](https://www.mfilterit.com/blog/how-is-the-digital-advertising-world-going-to-look-after-the-collapse-of-third-party-cookies/) ecosystem. Studies estimate that there were 624 million Internet users in India by January 2021 and the number of mobile connections was equivalent to 79% of the total population (1.39 billion is the current population).

The growth in internet adoption, smartphone usage, and the ongoing Covid19 pandemic has impelled businesses to leverage [digital marketing](https://www.mfilterit.com/blog/are-you-using-your-digital-marketing-budgets-for-paying-your-offline-orders-2/) to reach their customers directly on their mobile devices.[**Read more**](https://www.mfilterit.com/blog/types-of-mobile-advertising-fraud-across-industries/)

Types of Mobile Advertising Fraud Across Industries