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Articles tagged with #brandinfringement
Ignoring cloaking in brand bidding can have severe consequences for brands. Here’s why advertisers must act: Brand Reputation at Risk: When users are misled by fraudulent ads, they may develop negative perceptions of the brand, leading to loss of t...
Infringement occurs not just on names of the brand but also on social media handles, site domains, and ad campaigns. According to recent reports the global losses due to brand infringement are expected to reach over $4.5 trillion in 2024, IP theft gl...
Since the advent of digital platforms and unmatched reach, the way brands engage with their audience has been completely transformed. As businesses expand their digital footprints, they are exposed to new challenges and risks that come under the umbr...
Phishing is perhaps the oldest type of online fraud tactic used by scammers. Originally, phishing scams were conducted using email. However, as users on the web became more aware and alert, the effectiveness of email phishing has deteriorated conside...
Unfortunately, this has not been enough to discourage fraudsters and scammers. Modern fraudsters have become creative and are using a variety of phishing scams to dupe unsuspecting users and brands. That’s right, phishing scams these days don’t just ...
The problem of advertising adjacency issues is even more serious in the digital world. While TV advertisers know exactly what content will be shown along with their ads, this isn’t true for most online advertisers. While the Applebee incident might h...